How to Outsourcing SEO Projects

After many years of Creating Content, Optimizing Websites, and spending countless hours Building Links to my many Websites and Blogs, a good friend and Internet guru turned me on the concept of outsourcing. Personally, I never really trusted anyone with my web properties or SEO and still tread lightly. However, over the past couple of years I have found a couple of good outsourcing partners that I use to support the search engine optimization of my own websites and blogs – and so can you.

The concept of outsourcing is simple. Find resources to do repetitive or time-consuming tasks at a low cost. While they are focusing on "getting it done," you can focus on new projects, revenue-generating activities, and other work.

I used to think that outsourcing was only for large companies. To be honest I had many false perceptions about outsourcing and the types of individuals that support outsourcing-related jobs. The reality is that you can find a number of highly qualified, intelligent individuals who are willing to complete work at a much lower cost than it would be in your own country. I’ve used freelancers in India, Sweden, and the Philippines for programming, link building, and administrative tasks.

Whether you are working on a single website or twenty, I recommend learning more about the opportunity to outsource specific tasks. There are a variety of resources that allow you to find just the right person to support your SEO. My personal favorites are Desk, eLance, and UpwardSEO.com. There are many others available such as Getafreelancer.com and Guru.com but I’m partial to the first few because of their size and my personal experience with them.

Here’s how Outsourcing for a typical SEO project might work. You begin by defining tasks that you want to complete on a weekly or monthly basis. After creating a list, spend some time thinking about what you can handle on your own and on what you will need support. Said another way, what should you pay to have someone else do versus doing yourself?

By spending time up front to determine which tasks should be outsourced and which you can handle on your own, you are more likely to choose the right outsource partner. Investing quality time in this process will pay huge dividends down the line.

As an example, let’s say that you want to outsource forum posting or blog posting. The first thing you have to ask yourself is how effective an outsourcing partner can be with either of these tasks. For me, I’d say that forum posting is probably easier for an international person than blog posting. Blog commenting requires an individual to read a blog post (in a language they understand), find an entry to comment on, and write a well-articulated response in the appropriate language. This increases your chances of having a comment "stick" and therefore requires some level of expertise.

Forum posting, from my perspective, requires some of the same skills as blog commenting, but not always. I could likely find dozens of IT-related blogs that talk about programming languages and anyone with a little HTML or php experience could write a post or comment on a thread. Seek out an outsource partner who has experience with forum posting in general and specific content knowledge to be effective.

While they are doing the heavy lifting on forum postings every month, I’ll focus on other high-value SEO tactics like article writing and article spinning which requires a native speaker and someone with a good grasp of the subject matter. Article writing, spinning, and distribution are best done "in house." But seeking out tools to help you with this process is advised. Between outsourcing and the use of semi-automated tools you can dramatically reduce the time it takes you to complete optimization activities.

Once you have a list of tasks that you want to outsource, it’s time to find a provider. If you have programming needs I recommend using eLance.com. There you can post a project and have multiple providers bid on your job. Read through reviews, samples of work, and so on to determine which vendor can best meet your needs. Overall I’ve had a very positive experience with eLance and the providers available through their network. That doesn’t necessarily guarantee success. My advice is to approach outsourcing as a work in progress. Keep experimenting with different vendors until you find the perfect match. In time you’ll have a short list of affordable vendors you can use for virtually anything web related.

If you are looking for freelancers who can support your search engine optimization activities like link building, I recommend using Upward SEO or oDesk. Start with a clear understanding of what you need done, by when, and at what price. Both sites offer a very robust search that helps you narrow down candidates rather quickly. Contact the individuals you are considering and ask them to do a small assignment for you. If they are successful, consider hiring them on a regular basis. Again, this takes some work, patience, and experimentation. Once you find a valuable resource, you’ll lighten your burden and increase productivity at the same time.

As your business grows and you know more about SEO, I highly recommend outsourcing. It does take some initial work and research to find the perfect outsourcing partner, but I’ve found qualified programmers for as little as $15/hr, and individuals to help with SEO tasks related to my own sites for less than $4/hr. Not only is the quality of work excellent, but affordable as well. This allows me to focus on bigger and better projects and have more free time to spend with family and friends—a real priority in my life.

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2 comments:

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