BLOG SEO ENGINE

One of the best ways to attract one-way links to your Website is to promote free content, such as news or articles, white papers, free tools, and so on, via your own website or blog. This is the inverse of the link-building strategy we’ve been discussing where you actually push content to other websites or blogs. Using this strategy, you are creating valuable content and subscribing to that old adage, "If you build it, they will come." It might sound cliche, but thanks to social media and the web, you can attract users to your website (and links) by having something of value to offer. If you provide something of value, other websites will start linking to you, giving one-way links that can dramatically improve your Search Engine Results.

Personally, I like to create article collections that provide a wealth of information to website browsers seeking information. For example, I’ve developed a posting of marketing-related articles that I have written during my professional career, placing them in a special free articles section of my website. There are a number of other websites linking to this resource, and as a result, I’m ranked number one for the terms free marketing articles and in marketing article-two highly trafficked and sought after terms in the marketing niche. I make sure to add new articles on a regular basis to keep the content fresh. Doing so encourages other sites to create links to the content from their own websites.

Another suggestion is the Production of a small Promotional Ebook. If you’ve ever downloaded a book electronically from the World Wide Web, you already have experience with ebooks. When users know they can get something, even a small promotional ebook for free, they tell others. This creates a "viral" effect that is great for attracting one-way links.

If you can create an ebook of your own, regardless of its length, develop it in Word and save it as a PDF. As a last step, post it on your website and make available after browsers provide their name and email address. If you need help with your ebook or would like to leverage the work others have done, search for PLR-related materials. PLR stands for private label rights, and you can often "buy" the rights to completed ebooks, how-to manuals, and the like, for little or no money.

The next step is to offer these PLR ebooks on your website. Before long, others will be linking to you because you’re providing something of value. Just make sure they are linking in the right way. On your web page, encourage people to link to your ebook and provide them with the proper link text (e.g., If you’d like to link to us, please use the following :

As I mentioned at the start of this section, off-page optimization is the most important factor for improving Google SERPs. Use the SEO Made Simple techniques to build quality links to your website and watch your search engine rankings soar! All of these Off-page Optimization Techniques, when applied consistently over time, significantly improve Google SERPs and results on other major search engines. After implementing the various off-page optimization methods we’ve covered, select those you are most comfortable with and apply on a regular basis.